#Netflix subscription price full

Despite the fact that Netflix gave everyone a two-year warning and provided a way for subscribers to continue paying $8/month, some reacted with surprise when they learned that they had to either pay more or switch to SD streaming. In 2016, Netflix rolled out the subscription price increase that it first announced in 2014 to all of its subscribers. 2016: $10/month becomes the new normal for most Netflix subscribers Existing customers were able to continue paying $8/month for service. 2015: A $1 price hike for new Standard subscribersĪs part of Netflix’s plan to ease their customers into their new subscription model, the streaming giant increased the price of Netflix Standard by a dollar. What’s more, Netflix decided to let existing customers who were willing to accept the price increase continue on with the $8/month plan for an unspecified “ generous time period.” That time period turned out to be two years. Those who didn’t want a price increase could opt to downgrade to SD and continue paying $8/month for service. Instead of forcing all Netflix subscribers to pay more right away, the company decided to only raise the price for subscribers that wanted to stream in HD. In 2014, Netflix raised its prices again- but this time it took a totally different approach. Yet another change occurred when Netflix swapped the name Platinum out for Premium. Netflix rebranded its family plan to Netflix Platinum after adding support for 4K streams the following year. People in this plan- which is now called Netflix Premium- gained the ability to watch Netflix on up to four different screens at the same time through a single account. In 2013, Netflix unveiled a $12 subscription option for people with large families. Wired noted that the social media response to this particular price increase was “near unanimous outrage.” The Houston Press responded with an article titled Hey Netflix- WTF? 2013: Netflix rolls out a third subscription option For two DVDs at a time, subscribers had to pay $2 more each month.

#Netflix subscription price full

To get full access to the Netflix catalog, subscribers had to pay a minimum of $16/month for the “one DVD at a time” plan and the new $8/month streaming plan. Many ended up paying more because, at the time, many titles were only available in DVD format. This time, the streaming giant created an $8/month “streaming only” package.Įven though the new subscription structure lets customers access streams for one dollar less, the move wasn’t really a price reduction for most Netflix subscribers. Netflix subscription prices remained the same for two years, but Netflix pivoted again in 2011. Netflix’s library contained 90,000 titles at the time. Subscribers on the $5/month plan could only stream two hours of content each month.

Anyone who was willing to spend $9/month or more could stream an unlimited number of shows and movies. 2008: The era of binge streaming beginsīy January of 2008, Netflix had expanded the capabilities of its streaming service to the point where it was able to offer unlimited streaming to some of its subscribers. Those with more expensive plans received more hours and those with cheaper plans had less viewing time. People on the $18/month plan could view 18 hours of streams. The more you were willing to pay, the more hours of streaming you could enjoy. In 2007, you had to buy a DVD subscription to use Netflix’s streaming service. The main reason: Blockbuster had beaten Netflix to the market with its own on-demand streaming service, which it dubbed Total Access. Around the same time that Netflix announced that it would begin offering on-demand streams to its customers, The New York Times reported that its stock was down 12%. While it may be hard to believe today, some industry insiders thought that Netflix was on the verge of collapse when it first launched its streaming service in 2007. Here’s a quick look at all of the Netflix price hikes from 2007 to now.Ģ007: The more you pay, the more you can stream The company has tweaked its subscription fees and plans several times over the years. Long-term Netflix subscribers know that price hikes are nothing new. We may receive an affiliate commission from product sales generated through these affiliate links.

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